Avoiding Costly Seller Mistakes

In my business, I have seen each one of these mistakes played out  so many times and it just makes me shake my head as to why sellers forge ahead with unwise  and costly strategies, instead of listening to the voice of an experienced professional.

MISTAKE 1: -  Hiring an agent based on non-business factors.  It might be nice to hand over your largest asset to your nephew or friend who just got his license -- but make sure you understand the consequences when the deal goes south.  This also goes for hiring an agent who has recently knocked on your door, looking for business.  These agents are almost always new with little or no experience.  

MISTAKE 2: - Putting the home on the market before it is ready. Most times this happens because the seller gets impatient or is a procrastinator and has pushed himself up against a moving deadline without getting the pre-sale work done.  Presentation is everything, so get the work done before marketing the property. 

MISTAKE  3:  - Pricing the home based on what the seller wants to net.  This pricing strategy always ends in failure.  Sellers can control the asking price, but they do not control the sale price.  The market does.  It does not matter what the seller wants, the price is determined by the black and white, matter of fact reality of the current market.

MISTAKE 4: - Getting emotionally involved in the sale of the home.  This is one of the biggest challenges that  home sellers face.  Once you decide to sell your house, it is no longer a home, but a commodity, It needs to be prepared as a commodity, marketed as a commodity, and priced as a commodity.  It does not matter what the seller wants, only what the market will bear.  People will come in to kick the tires, so to speak, and you cannot get emotional that they may not appreciate the nuances of your home of several years.

 MISTAKE 5: - Trying to cover up problems, or not disclosing them.  California has a property disclosure form - use it wisely. 

MISTAKE 6: - Over improving the home for the neighborhood.  This happens with additions, and upgrades that make the home stick out from among it’s competitors so much that it is an anomaly instead of a nice addition to the neighborhood. 

MISTAKE 7: - Not getting your ducks in a row before trying to sell.  That would include, reading the fine print on your existing mortgage to make sure there are no pre-payment penalties and not listening to the particulars of the market etc.  If your local market is dictating lower home prices then lower it early, not later - it will cost you more.  If the local market dictates selling your home first, then buying the second home, then do it in

Call Me And I Will Guide You Through The Complicated Selling Process, Step By Step-
Diane Baxter  (562) 900-0009

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